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Very Important Relationships, Inc. Partners With Feed The Children Set To Boost Feed The Children Fund Raising Efforts

Dallas, TX (October 7, 2012) - Very Important Relationships, Inc.(VIR), a premier provider of customer loyalty, employee benefits, and fundraising programs, announced today that it has teamed up with Feed The Children (FTC) to offer VIR’s newest community based portal  to FTC supporters.

Giga Benefits provides a social community based network which includes a personalized online CashBack Rewards Shopping Mall for each FTC supporter. Due to Explodium unique architecture, it can provide significant benefits and CashBack dollars to the supporters of FTC, while also generating important support for FTC at the same time.  

Feed The Children is a Christian, international, nonprofit relief organization that delivers food, medicine, clothing and other necessities to individuals, children and families who lack these essentials due to famine, war, poverty, or natural disaster. offers FTC an exciting new way of supercharging the inflow of donations to FTC through its new incentive-based social network.

“Unlike traditional fundraisers, no one is expected to write a check to support Feed The Children.” says Tracy McKee, Manager of Special Projects at FTC. “Instead they shop with their favorite store online, get special pricing and earn personal CashBack dollars on everything they buy. Then they invite their family and friends to join them in their own on-line social community with on-line competition game room and personal Home Page. That’s all there is to it!”

Explodium takes a portion of the marketing revenues it receives from the merchants on each purchase in the mall and makes additional contributions to FTC through it fundraising revenue sharing model. What makes this program truly unparalleled is that VIR also has a revenue sharing model for each supporter to help incentivize a true viral explosion to grow the FTC community and its supporters.  

Explodium is the first ever fully incentivized social network designed to grow virally,” says Jody Tallal, CEO of Very Important Relationships, Inc.  “VIR is honored to be able to offer this unique platform to help Feed The Children to help it achieve its important mission.”

 “What made Explodium so attractive to Feed The Children is that it is a true Win/Win for everyone”, says McKee. “We are excited to be one of the first nonprofit organizations to offer this exciting comprehensive social network, with its own CashBack Rewards Mall and more to our supporters. This allows them to take advantage of great saving on purchases from respected merchants, earn personal Cash Back dollars, and generate important contributions for FTC at the same time. This is a true “No Brainer”.

People who wish to enroll in Explodium and enjoy its exceptional benefit, to help support Feed The Children at the same time, can go to and enroll today for Free.

About Feed The Children

Founded in 1979 by Larry and Frances Jones, Feed The Children is now one of the country’s largest and most efficient private organizations dedicated to feeding the bodies and nourishing the minds of hungry children.  Feed The Children is a Christian, international, nonprofit relief organization with headquarters in Oklahoma City, Oklahoma, that delivers food, medicine, clothing and other necessities to individuals, children and families who lack these essentials due to famine, war, poverty or natural disasters. In FY 2008, Feed The Children distributed more than 133 million pounds of food, clothing, educational supplies and other essentials to hungry American families; we also distributed over 75,000 backpacks—loaded with assorted children’s books, school supplies, food and personal care items.  FTC distributed approximately 34 million pounds of food and other necessities to millions of children and families around the world.  In many countries FTC operates daily feeding programs that reach poverty stricken boys and girls with what is often their only meal of the day.   FTC has also initiated sustainable development programs, which include water and sanitation improvement, agricultural and vocational training, small business and start-up loans and health and nutrition training.  Since our founding, we have sent food and relief supplies to children and their families in all 50 states and 119 countries around the world—always free of charge to those in need. For more information, please visit

About Very Important Relationships
Very Important Relationships, Inc. is a premier developers of Internet CashBack Rewards programs. VIR operates 17 different business models that serve seven industries, including employee benefits, customer loyalty, nonprofit fundraising, and association benefits. Each VIR CashBack Mega Mall containing over 1,000 of the nation’s top retailers, offer CashBack on all purchases, plus “Hot Savings” offers daily from the merchants competing against one another for the members business.

Very Important Relationships, Inc.
Ian Cohen

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