News & Events

VIR Offers Web 2.0 Personal Portal with CashBack Mall and
Social Communities as Customer Loyalty Program.

Carson City, NV - (November 16, 2012)

Very Important Relationships, Inc. ("VIR"), announced today the release of its 3rd generation Personal Portal with CashBack and Social Community specifically designed for national retailers, restaurant chains, and service providers for use as a Customer Loyalty program.

When VIR launched its 1st generation Personal Portal to the general public under the name on April 15, 2009, it was world's first platform designed to grow virally which included a personalize home page for each member, an on-line CashBack Reward Mall, a personal on-line competition game room,  and a personal shopping social community.  It also included the world's first financially incentivized viral system.

On June 1, 2009, VIR's launched the second generation of this technology in a platform named "Explodium has been designed to be the next evolution of Twitter and Facebook for athletes and celebrities to use to communicate with their fans." says Jody Tallal, CEO of VIR. "Each Explodium member gets their own personal portal that includes access to the personal communities of their favorite celebrities. As the celebrity use Twitter and Facebook, those content become available in their private Explodium community, which enables them to expand their communication directly with their fans in a media rich Web 2.0 experience. In addition, Explodium also allows the celebrity to give back to their fans by making then aware of how they can reap the benefits provided by Explodium, including having access to a state of the art CashBack Rewards Mall featuring over 1,000 of the nation's best known stores, all offering CashBack and fantastic saving from merchant's special offers."

Today's release of VIR's 3rd generation personal portal concept is designed to bring sustainable benefits to national retailers, restaurant chains and national service providers through this unique form of a cutting edge customer loyalty program. "VIR has been in the business of providing unique on-line marketing solutions for its clients for almost 4 years," says Tallal, "during which time it has become one of the nation's premier providers of CashBack Reward Mega Malls. VIR has learned the challenges and pitfalls of building software to make this concept work, and it is now one of the premier developers of this type of technology in the country.  VIR's 3rd generation release allows each VIR's corporate client to now have its own custom developed viral marketing portal based around VIR's Web 2.0 GigaBenefits and Explodium Personal Portal with CashBack Mall and Social Community technology."

Each VIR custom platform is uniquely exclusive to each VIR client. As Tallal points out, "The VIR corporate client gets to design their own look and feel for their viral customer loyalty platform and chose from VIR's various functionalities to allow them to create a one of a kind experience for their customers. They do not have to share a single platform used by other companies that are also promoting that service to their customers. A company can even have its custom platform built to fully operate from within their own website, thus all customers log  into and operate their personal portal directly from within the VIR's client's main website. Since many users of VIR's new viral platform set it as their home page, whenever their browser launches, they are opening up directly inside of the client's main website; transforming that into the customer personal portal. This currently makes VIR the only company in the world with this type of technology which can offer these unique advantages today."


About Very Important Relationships
Very Important Relationships, Inc. is a premier developer of Internet CashBack Rewards programs. VIR operates 17 different business models that serve seven industries, including employee benefits, customer loyalty, nonprofit fundraising, and association benefits. Each VIR CashBack Mega Mall containing over 1,000 of the nation’s top retailers, offer CashBack on all purchases, plus “Hot Savings” offers daily from the merchants competing against one another for the members business.


Very Important Relationships, Inc.
Ian Cohen

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