Very Important Relationships, Inc. was founded on the simple truth that the
best way to help yourself is to help others first. Our mission is to help companies
and non-profit organizations focus on methods to improve the core relationships
which are critical to their survival. We do this by providing targeted services
aimed at strengthening the relationships between companies and their employees,
businesses and their customers, nonprofits and their supporters, apartment communities
and their residents, as well as real-estate agents and their customers.
VIR’s founder is Joseph (Jody) Tallal, a highly respected entrepreneur, real
estate investor, author, financial manager, professional speaker and wildlife photographer.
Prior to his retirement in 1985, Mr. Tallal was one of the most successful financial
planners in the history of the industry. One of the secrets of his success is that
back in 1975, he became one of the first fee-only financial planners in the country.
This created several unique financial planning philosophies on how to best achieve
one’s personal financial goals which later set standards in the industry.